Data Analytics and Visualization using Tableau Utilitarian for IMDB Movies & Shows (KEY IJP************231)

• Raparthi Bhoomika,Koormachalam Amulya,Dara Hannah Saejal

Abstract

This study uses Tableau to analyze an IMDb dataset of movies and TV shows, focusing on key attributes like titles, types, release years, age certifications, runtimes, genres, production countries, seasons, IMDb scores, and IMDb votes. Through various visualizations, we uncover insights into content quality, viewer engagement, production trends, and genre popularity. The findings highlight evolving industry standards and shifting audience preferences. Tableau's interactive visualizations facilitate in-depth exploration, providing actionable insights for optimizing content strategies in the entertainment industry.