The Bullwhip Effect in Supply Chain Information Dynamics in brake pad company (KEY IJP************370)

• Dr. G. Balamurugan,R.sakthivel

Abstract

The bullwhip effect represents a phenomenon observed in supply chains where small fluctuations in consumer demand lead to amplified variations in upstream inventory levels and orders. This paper examines the manifestation of the bullwhip effect specifically in the context of information flow within supply chains. By analyzing the dynamics of information transmission, processing, and decision-making among supply chain partners, we identify key factors contributing to the bullwhip effect. Incomplete or inaccurate information sharing between supply chain partners can distort demand signals, leading to inefficiencies such as overproduction, stockouts, and increased transportation costs. Furthermore, we explore the implications of the bullwhip effect on inventory management, operational efficiency, and overall supply chain performance. This paper investigates the bullwhip effect in the supply chain of a brake pad company. We explore how information sharing practices and forecasting methods can contribute to or mitigate the bullwhip effect. The paper concludes by suggesting recommendations for improved information sharing and forecasting techniques to reduce the bullwhip effect and create a more efficient and responsive supply chain for the brake pad company.