REVIEW ON DISTRIBUTION EXPANSION (KEY IJP************225)

• Bhadrappa Haralayya

Abstract

Every small firm desires to increase sales. Start considering strategies to get your items or services in front of more people rather than just how to draw more customers into your store. Selling through extra venues is one of the best methods for attracting new customers and boosting earnings. The distribution channels available to your small business can all have an impact on your target market, product, price, and reputation. To choose the optimal approach for your business's success, you might need to experiment with a variety of distribution possibilities.A distribution channel is just a method of getting the goods to the customer. It is a component of a company's marketing plan that consists of the product, a promotion, and a price. As opposed to the upstream components, distribution channels are an element of the downstream process (supply chain). Depending on whether it runs directly from the business to the consumer or through a number of middlemen, a distribution channel can be short or long, simple or complex.Intermediaries are different businesses that offer goods to customers on behalf of another company, like a store or wholesaler. The final cost to the consumer andor the profit to the selling organisation may vary depending on how many parties are engaged in the channel.