Sustainable consumption and the power of consumer feedback (KEY IJP************411)

• Asst. Prof. Ramya M B ,Ms. Arya M

Abstract

Sustainable consumption refers to using goods and services to minimize harm to the environment, conserves natural resources, and promotes social justice. It involves making conscious choices about the products we buy, use, and dispose of, to reduce our ecological footprint. With consumers depending more and more on peer feedback, reviews have become a powerful tool to highlight eco-friendly products and encourage brands to adopt ethical practices. This research looks at how detailed reviews, which highlight factors like durability, ethical sourcing, and environmental impact, help consumers make greener choices while also reducing waste. The findings highlight the potential of using product reviews to drive societal change toward a more sustainable future.