A Comprehensive Analysis of Quick Commerce: Trends, Predictions, and Strategic Insights (KEY IJP************757)

• Ajinkya Joshi

Abstract

Quick commerce (q-commerce) is an evolving segment of e-commerce characterized by ultra-fast delivery services, a trend accelerated by the Covid-19 pandemic. Emerging from a focus on groceries, q-commerce now spans various retail sectors, driven by consumer demand for convenience and speed. Technological integration plays a crucial role, with advancements in AI, mobile applications, and logistics streamlining operations and enhancing customer experiences. Despite its rapid growth, projected at a CAGR of 67% through 2028, q-commerce in India faces challenges, including regulatory hurdles, sustainability concerns, and the need for profitability. Key players are diversifying product offerings and leveraging dark stores to optimize logistics and reduce delivery times. As consumer behavior shifts towards online shopping, q-commerce is positioned to thrive by embracing digital transformation, focusing on customer-centric approaches, and addressing operational challenges. This transformation represents a significant shift in the retail landscape, prioritizing speed and efficiency to meet the demands of modern consumers.