AN ANALYTICAL STUDY OF MARKETING PRACTICES OF INDIAN ONLINE MARKETERS (KEY IJP************911)

• Md Shakil Alam

Abstract

ABSTRACTThe contemporary landscape of marketing is undergoing a significant transformation, with online communities emerging as pivotal players in shaping consumer interactions and brand reputation. Social media platforms are not only facilitating these interactions but also driving substantial web traffic, underscoring their indispensable role in modern marketing strategies. As the accessibility and awareness of the internet continue to proliferate, India stands on the brink of a digital revolution, poised to become one of the world's leading markets for internet users.This burgeoning digital landscape is fueling the rapid expansion of online marketing, which is evolving into a distinct industry in its own right. Marketers are increasingly turning to digital platforms to establish their brand presence and engage with a global audience, driving the demand for internet expertise and technical proficiency. The proliferation of devices such as laptops, smartphones, and tablets is amplifying the reach and impact of digital channels, reshaping consumer behavior and preferences.At the heart of this transformation lies the power of content, which plays a central role in influencing and engaging online audiences. Through strategic content creation and dissemination, marketers can effectively sway consumer perceptions and behaviors, converting audiences into loyal customer bases. As digital marketing continues to evolve, it remains a dynamic and essential component of modern business strategies, offering unparalleled opportunities for brand growth and customer engagement in an increasingly digitized world.