STUDY ON MODERN BREAKFAST CONSUMPTION BEHAVIOUR: INFLUENCER PERSPECTIVE (KEY IJP************958)

• Racharla Haribabu,Dr Y. Jahangir

Abstract

Breakfast is treated as first breath of the day. Having healthy and nutrient breakfast leads to healthy day. Consuming a healthy breakfast on a daily basis has been observed to have multiple beneficial effects on psychosocial and health behaviors, such as improved memory recall and cognitive function, as well as higher levels of physical activity, among others Furthermore, OSullivan et al. indicated that breakfast quality is a key factor in the interaction between lifestyle and psychosocial health during early adolescence. Concluding that in children, a high-quality breakfast should include cereals, low-fat milk or other dairy products, and fruit or fruit juice. However, the intake of whole fruit rather than fruit juices has been discussed because of the more conclusive evidence of the health benefits of whole fruit. Thus, the Spanish Society of Community Nutrition indicates that an adequate breakfast should be composed of the triad: (1) dairy products (one glass of milk, one fresh yogurt or cheese); (2) cereals (bread, cookies, whole wheat bread, homemade pastries or breakfast cereals); and (3) fruit or natural juice. Furthermore, it could also be complemented on some occasions with other protein foods, such as eggs, ham, nuts, etc. Thus, it is not surprising that daily breakfast consumption along with adequate breakfast selections have been highlighted as an important public health message. This paper will discuss about before consuming such healthy breakfast who are the influencer to do so and how far their suggestions provoking to consume such items. A sample of 100 consumers opinion was considered in Hyderabad to draw the results.