Effectiveness of internet ads and Television ads in term of reach target and engagement (KEY IJP************458)

• Navin Kumar Sah

Abstract

Advertising is an essential element of the modern marketing mix, designed to inform, persuade, and influence target audiencespurchasing behavior. In recent years, the rise of digital media has transformed the advertising landscape, providing marketers and advertisers with new platforms and tools to reach and engage consumers. Internet advertising, in particular, has emerged as a powerful and highly effective tool for marketers seeking to target specific audiences and drive engagement and conversion.However, traditional advertising mediums, such as television, continue to play a significant role in the marketing mix, providing broad reach and high levels of engagement among target audiences. As such, understanding the relative effectiveness of internet ads versus television ads has become a critical consideration for marketers seeking to optimize their advertising strategies and achieve their marketing objectives.The objective of this study is to compare the effectiveness of internet ads versus television ads in terms of reach, target audience engagement, and conversion. By examining the strengths and weaknesses of each medium, the study seeks to identify the key factors that influence consumersperceptions of and interaction with advertising across different media platforms.The study uses a combination of quantitative and qualitative research methods to gather data on participantsexposure to and interaction with online and television ads. The study analyzes the data to identify patterns and trends in consumer behavior and attitudes towards advertising, providing valuable insights for marketers seeking to optimize their advertising strategies across different media platforms.The findings of this study have significant implications for marketers and advertisers seeking to develop more effective and engaging advertising campaigns. By understanding the relative strengths and weaknesses of different media and the factors that influence consumersattitudes towards advertising, marketers can create more relevant, engaging, and effective advertising campaigns that reach and engage target audiences more effectively.In recent years, the growth of digital media has led to a proliferation of internet ads across a wide range of online platforms, including social media, search engines, and websites. These ads typically take the form of banner ads, pop-ups, videos, and sponsored content, and are designed to reach and engage target audiences through a combination of creative design, targeting, and placement strategies.Television advertising, on the other hand, has long been a staple of the advertising landscape, providing broad reach and high levels of engagement among audiences. Television ads are typically broadcast during prime-time programming, sporting events, and other popular shows, providing advertisers with a captive audience and a high level of exposure.Despite the growth of digital media and the rise of internet advertising, television advertising remains a powerful and effective tool for marketers seeking to reach and engage target audiences. However, as more and more consumers move online and spend more time engaging with digital media, internet advertising has become an increasingly important part of the marketing mix, providing marketers with new opportunities to reach and engage target audiences in innovative ways.