How do organization use CSR to reinforce brand equity (TATA GROUP) (KEY IJP************625)

• Ankita Chauhan

Abstract

Corporate social responsibility (CSR) is crucial for companies to acknowledge and take responsibility for their impact on society and the environment. Engaging in CSR initiatives enhances brand equity by fostering positive perceptions, trust among consumers, and employee dedication. Successful CSR campaigns, like those of Tata Group, prioritize sustainability and community welfare. Selecting an appropriate CSR strategy involves aligning values with initiatives and effectively communicating them. In the hospitality industry, CSR is essential for sustainable growth, with stakeholder engagement, environmental sustainability, and ethical practices being critical components for success. Brands like Taj and Starbucks exemplify the integration of CSR into their operations, setting benchmarks for ethical conduct and sustainability