FUTURE OF E-COMMERCE IN INDIA (KEY IJP************858)

• Iftesham Naaz

Abstract

Key factors including the proliferation of smartphones, the upcoming 5G technology, increasing internet access, especially in rural areas, and initiatives to improve digital literacy are all pointing to a dramatic transformation of the Indian e-commerce business.With omnichannel strategy, merchants will leverage more digital technology and seamlessly combine physical and online selling to completely alter the shopping experience.To improve customer interaction and operational efficiency, cashierless checkout systems and virtual and augmented reality are being used.Rapid order fulfillment necessitates significant investments in logistics infrastructure, which is what is driving the growth of hyper-local delivery networks. Through the use of AI and sophisticated analytics, e-commerce companies may optimize delivery routes while reducing costs and increasing efficiency.Furthermore, supply chain management will be transformed by the combination of e-commerce and cutting-edge technologies like blockchain and IoT, guaranteeing security, traceability, and transparency.Real-time asset and inventory tracking is made possible by blockchain and IoT, which also speed transactions. Personalized shopping is powered by machine learning and customized suggestions, and improved data analytics predicts client wants and modifies offerings accordingly.