THE ROLE OF SOCIAL MEDIA IN CROWDFUNDING CAMPAIGNS: STRATEGIES FOR ENGAGEMENT AND SUCCESS (KEY IJP************230)

• Ravi Ranjan

Abstract

Abstract:Crowdfunding has emerged as a significant alternative financing method for entrepreneurs, innovators, and creative individuals to bring their projects to life. With the advent of social media, crowdfunding has witnessed a significant transformation, as platforms like Facebook, Twitter, Instagram, and LinkedIn have become pivotal in driving engagement and success in crowdfunding campaigns. This thesis explores the multifaceted relationship between social media and crowdfunding campaigns, examining the strategies employed by campaigners to maximize engagement and achieve success. Through an extensive review of existing literature, qualitative analysis of case studies, and quantitative data analysis, this study aims to provide insights into the effective utilization of social media for crowdfunding endeavors. The findings of this research can offer valuable guidance to entrepreneurs, marketers, and crowdfunding platforms in optimizing their social media strategies for enhanced campaign