Consumer Buying Behaviour of Electric Bikes in Amravati: Implications for Talent Management in the Age of Automation (KEY IJP************420)

• Vinit Bhimprakash Dongre,Prof. Prachi W. Nimbhorkar

Abstract

This study examines the consumer buying behaviour of electric bikes in Amravati, a rapidly developing city with increasing employment opportunities and disposable income. As the demand for electric vehicles grows, understanding the purchasing decisions of consumers, particularly in relation to environmental concerns and cost-effectiveness, is crucial. The research also explores how these trends impact talent management in the era of automation, as companies must adapt to new consumer demands while managing a more automated workforce. Using a descriptive and quantitative research design, the study surveyed 40 consumers who recently purchased electric bikes, gathering data through structured questionnaires that included both closed and Likert-scale questions. Descriptive statistics and chi-square tests were employed for data analysis. Findings reveal that while factors such as environmental awareness, cost savings, and government incentives influence buying decisions, automation trends are reshaping talent management strategies to meet the evolving needs of the workforce. The study suggests the need for companies to incorporate skills related to automation and consumer-focused approaches into talent management programs to remain competitive in the age of automation