Unlocking Marketing Potential: Strategies for Corporate Relations and Sales Growth at Holiday Inn Mumbai International Airport (KEY IJP************925)

• Siddhant Deshmukh

Abstract

The hospitality industry in Mumbai, particularly the Holiday Inn Mumbai International Airport, is influenced by a range of factors including strategic location, proximity to key business districts, and the dynamic nature of corporate travel. This study explores how effective marketing strategies, enhanced corporate relations, and targeted sales initiatives can significantly impact the hotels growth. By analysing competitive positioning, market trends, and the evolving needs of corporate clients, this research identifies key opportunities for Holiday Inn to enhance its market presence and drive revenue growth.Key focus areas include the integration of digital marketing to reach a broader corporate audience, the development of tailored corporate packages, and leveraging the hotels strategic location near the airport to attract more business travellers. Additionally, the study considers the impact of pricing strategies, service excellence, and customer relationship management (CRM) on sustaining long-term partnerships with corporate clients. These insights are intended to guide hotel management in making informed decisions that align with market dynamics, ultimately improving the hotels competitiveness and profitability in Mumbais competitive hospitality market.Keywords: Hospitality Industry, Corporate Relations, Sales Growth, Holiday Inn Mumbai, Airport Hotels, Marketing Strategies, Competitive Analysis, Digital Marketing, Social Media Campaigns, Customer Relationship Management (CRM), Corporate Client Acquisition, Occupancy Rates, Revenue Growth, Brand Loyalty, Strategic Partnerships, Corporate Packages, Luxury Travel, Hotel Marketing, Proximity to Airport, Premium Facilities, Customer Service Excellence, Market Positioning, Targeted Marketing, Hospitality Trends, Brand Awareness, Hotel Management.