ANALYSIS OF MARKETING STRATEGIES OF AUTOMOBILE COMPANIES IN INDIA (KEY IJP************380)

• Shreya Singh

Abstract

This research paper delves into the intricate landscape of market strategies employed by Mahindra in India. Mahindra, a prominent player in various sectors including automotive, agriculture, and information technology, operates in a highly dynamic and competitive market environment. Through a comprehensive analysis of Mahindra's strategic approaches, this paper aims to uncover the key drivers behind its market success, exploring aspects such as product positioning, distribution channels, pricing strategies, and promotional activities.Additionally, the paper investigates the adaptation of Mahindra's strategies to the unique socio-economic and cultural context of the Indian market, shedding light on the company's ability to navigate challenges and capitalize on opportunities. By synthesizing empirical data and theoretical frameworks, this study offers valuable insights into the efficacy and sustainability of Mahindra's market strategies, contributing to a deeper understanding of strategic management in the Indian business landscape.