More then masala decoding the emotional connection in HALDIRAM's brand loyalty (KEY IJP************654)

• Sarika Yadav

Abstract

More than Masala: Decoding the Emotional Connection in Haldiram's Brand Loyalty" is a study or exploration into the deeper emotional bonds that consumers form with the Haldiram's brand beyond just the appeal of its products. It aims to unravel the psychological and sociological factors contributing to the strong loyalty that customers exhibit towards Haldiram's, delving into aspects such as nostalgia, cultural identity, and trust. This investigation sheds light on how brands can go beyond merely selling products to creating meaningful connections with their audience.