Digital Marketing Automation Platform (KEY IJP************498)

• Sanjay P,Rose Priyanka

Abstract

Digital marketing automation platforms have revolutionized the way businesses approach customer engagement, streamlining workflows to optimize marketing campaigns across multiple channels. This paper explores a comprehensive solution that leverages automation to integrate email marketing, social media, web analytics, and customer relationship management (CRM). By automating repetitive tasks, such as audience segmentation, personalized content delivery, and campaign performance analysis, the platform enhances efficiency and allows marketers to focus on strategic decision-making.