THE ROLE OF LIFE INSURANCE AGENTS IN ENHANCING INSURANCE AWARENESS (KEY IJP************780)

• Sagar Suresh Shirsat1

Abstract

This research paper explores the critical role played by life insurance agents in spreading awareness and encouraging the adoption of life insurance policies in India. Despite the growing presence of digital platforms, agents continue to be a primary touchpoint for educating the public, clarifying doubts, and helping individuals make informed financial decisions. The study evaluates the communication strategies used by agents, the challenges they face, and their impact on both urban and rural insurance penetration