How Loan Companies are Targeting Students and Young Adults for Credit Cards and Personal Loans in India (KEY IJP************655)

• Suyog Sanjay Kore

Abstract

The expansion of digital banking and financial technology in India has led to aggressive targeting To students and young adults by loan companies. Many fintech lenders offer quick loans with minimum documentation, using psychological triggers and marketing tactics to attract young college students and young adult borrowers. Some companies even incentivize timely repayments by offering double disbursement amounts, to put borrowers into a continuous debt cycle. Additionally, many students and young professionals take new loans to repay existing loans, leading to a never-ending Debt cycle. This paper explores these strategies and their consequences, and the need for stronger regulations and financial literacy initiatives to prevent exploitation.