REPORT ON CUSTOMER SATISFACTION (KEY IJP************223)

• Shaikh Yusuf Abid Ali

Abstract

This research paper explores the significance of customer satisfaction in business growth and sustainability. The study aims to analyze key factors influencing customer satisfaction, challenges in maintaining high satisfaction levels, and best practices for businesses. Key findings suggest that superior service quality, effective communication, and personalized customer experiences contribute significantly to higher satisfaction rates. The paper provides insights beneficial to businesses, marketers, and policymakers aiming to improve customer retention and loyalty.