AI-ML BASED AGRO'CART: CONNECTING FARMERS TO THE MARKET (KEY IJP************449)

• Rujvelt Wasnik,Minakshi Fulekar,Samyak Khobragade,Prachi Dahikar,Diksha Tembhare,Anup Gade

Abstract

The objective of this work is to propose the use of AgrO'Cart, a cutting-edge online marketing platform, as an effective solution to modernize conventional agricultural trading practices by facilitating an electronic exchange that links farmers, retailers, and consumers. The platform provides an option to directly sell or buy agricultural products without the involvement of any middlemen, thus allowing farmers to benefit from their crop production by generating 15-20% returns and reducing the debt ratio among farmers and their suicide rate. This proposed solution, AgrO'Cart, integrates a range of innovative features designed like a multilingual voice assistant, powered by advanced ALAN AI (Actionable Artificial Intelligence) technology, enabling farmers to interact with the platform in their native language and revolutionize traditional agricultural trading practices. Farmers can put their queries or ask for assistance by simply speaking out in their native languages. The platform is also accessible in 130+ languages through the integration of the Google Translate API (Application Programming Interface), ensuring a truly global reach. These features make the proposed solution more usable for the farmer community who may not be able to understand international languages or English in general. The Bcrypts hashing algorithm was leveraged to provide enhanced security for user data and passwords and the incorporation of salted hashing and a variable cost factor adds robustness to thwart brute-force attacks and password-cracking attempts. By employing these cryptographic techniques, the platform ensures effective protection of sensitive information. The , AgrOCart also offers a community platform for farmers to connect and collaborate with Agri-experts & fellow farmers to improve productivity and profitability.