Marketing Strategies On Apollo Tyres (KEY IJP************721)

• Raushan Kumar

Abstract

One of the top tyre manufacturers in the world, Apollo Tyres focuses in producing and supplying a large selection of tyres for cars, trucks, motorbikes and bicycles. Apollo Tyres is well-known for its dedication to quality, innovation, and customer satisfaction and has a significant market share in both home and foreign markets. The purpose of this abstract is to give a summary of the salient features of Apollo Tyres, such as its background, range of products, market share, and core values. Apollo Tyres Ltd. was established as a public limited company in India on September 28, 1972, and on October 24, 1972, it was granted a certificate of commencement of business.9 Raunaq Singh, Mathew T. Marattukalam, Jacob Thomas, Bharat Steel Tubes, Ltd., Raunaq International Pvt. Ltd., and Raunaq & Co. Pvt. Ltd. all pushed the business.10 The firm launched its first public offering of equity shares in 197511. Its first manufacturing unit, Perambra unit, in Thrissur, Kerala, India, was put into operation in 19771, and its second plant, at Limda, Gujarat, India,1, was put into operation in 1991. In 1995, the business purchased Premier Tyres Limited, establishing its third facility in Kochi, Kerala, India.12 It opened a new facility in Chennai, Tamil Nadu, India, in 2008,2009.