COMPARATIVE STUDY OF MARKETINGSTRATEGY OF TOYOTA AND FORD (KEY IJP************240)

• Rajat Shukla

Abstract

This research compares the marketing approaches of two well-known automakers, Ford and Toyota. Within the automobile business, two different methods for marketing have been represented by multinational corporations: Ford Motor Company, an American company, and Toyota Motor Corporation, a Japanese company. The study examines a number of marketing strategy elements, such as target market, advertising channels, product positioning, and brand image. To give a thorough picture, statistical data on brand perception, innovation, market share, sales performance, financial measures, and environmental effects are integrated. Toyota targets a wide range of consumers with an emphasis on digital media involvement while emphasizing innovation, dependability, and environmental sustainability. Ford, on the other hand, markets itself as a brand that embodies sturdiness, strength, and American tradition. It does this by using emotional appeals and narratives to target market niches. Comparative analysis provides light on