A Study on Consumers Perception towards Samsung Smartphones (KEY IJP************178)

• Raghul Rao A

Abstract

This study aims to explore the consumer perception towards Samsung smartphones. The objective is to understand the factors that influence consumers perceptions and preferences when it comes to Samsung smartphones. The research will employ a quantitative approach, utilizing a survey questionnaire to gather data from a sample of smartphone users. The study will analyze the data using statistical techniques such as descriptive analysis and regression analysis to identify key factors that influence consumer perception. The findings of this study will provide valuable insights for Samsung to enhance their marketing strategies and improve consumer satisfaction.