Impact of Brand Promotion on Market Performance Hindustan Unilever (HUL) (KEY IJP************397)

• Pratik Singh

Abstract

1.ABSTRACTThis study looks at the effects of several components on brand marketing and market performance. The researcher conducted an investigation into the case of Hindustan Unilever (HUL) to examine several types of brand equity elements that impact customer purchase intentions. Hindustan Unilever is the best-known rapidly evolving consumer goods (FMCG) business in the Indian market. Under the Hindustan Unilever the company, this company offers 35 distinct goods throughout 20 categories.The company's annual earnings is INR 27408 crore. HUL is a Unilever company that sells high-quality consumer items to clients in a variety of countries across the world. As a result, HUL has faced a variety of obstacles. Several advertising issues have harmed the company's image HUL, which led to a drop in client databases. Publicity is one of the oldest and most effective methods for influencing customer purchase intentions.Keywords: Branding Development, Market Approach, Brand Equity, Purchase Decision, and Market Performance.