A DETAILED STUDY ON ANDING THE NEED OF FINANCIAL SERVICES ACCESS TO THE PEOPLE RESIDING IN RURAL AS WELL AS IN URBAN AREAS IN INDIA (KEY IJP************694)

• Pawan Kumar Pandey

Abstract

India's population growth has led to economic challenges like unemployment and urban poverty. Many urban dwellers lack awareness about financial services. This study examines access to financial services in rural and urban areas, comparing financial management practices and emphasizing the importance of financial literacy. Despite facing similar challenges, individuals often prefer informal banking sectors over formal institutions.