A STUDY ON INVESTMENT DECISION IN DIGITAL GOLD BOND WITH SPECIAL REFERENCE TO TAMILNADU (KEY IJP************257)

• Nandhini R,Manochandar S,Sountharya V

Abstract

This study aims to comprehensively understand the investment behaviours and preferences related to digital gold bonds. Despite the increasing popularity of digital financial instruments, this research seeks to identify the factors influencing this trend and the level of awareness and understanding of digital gold bonds among different investor demographics. Through a combination of surveys and interviews with a diverse pool of investors, decisions and the impact of targeted educational campaigns on shifting investor preferences from physical gold to digital gold bonds. The findings indicate a negligible correlation between Primary reason for considering digital gold bonds and Specific features or benefits you are looking for in Digital gold bond highlighting the need for risk tolerance. The study also understands the importance of risk factors, understand how returns are calculated, aware of the tax implications. By providing actionable recommendations, this research aims to enhance the understanding and adoption of digital gold bonds, thereby offering a secure and efficient investment alternative to traditional physical gold