A Study of Relevance of Social Networking Brand Building of Haldirams in Pune City (KEY IJP************511)

• Muskan Mehra,Aishwarya Kulthe,Pratik Yewale,Kiran Nagare

Abstract

This research paper investigates the effectiveness of social media brand building for Haldiram's, a leading Indian snack brand, specifically within Pune City. Social media has become a powerful marketing tool, and the study explores how Haldiram's utilizes various social networking platforms to build brand awareness, engagement, and loyalty among Pune's residents. The research examines: the social media landscape in Pune City, focusing on popular platforms and user demographics, Haldiram's current social media strategy and content approach, Consumer perception of Haldiram's brand image through social media engagement. The analysis assesses the relevance of social media for Haldiram's brand building in Pune. It identifies strengths and weaknesses in their current approach and explores potential areas for improvement. The research aims to provide valuable insights for Haldiram's to optimize their social media strategy and strengthen their brand presence within the Pune market.Keywords: Social media marketing, brand building, Haldiram's, Pune, consumer engagement.