EMPOWERING ARTISANS: A DIGITAL MARKET PLACE FOR HANDICRAFTS AND TEXTILES (KEY IJP************874)

• Mucharla Sai Sujan,Anthapu Charan Kumar Reddy,Ulli Naga Rohith, Chavva Rohith Reddy

Abstract

The paper presents "Empowering Artisans: A Digital platform developed to bridge the gap between artisans and consumers. The initiative seeks to foster local craftsmanship by leveraging modern technologies. The platform employs a React.js frontend, a Spring Boot backend, and a MySQL database, providing specialized roles for Admins, Artisans, and Customers. Admins oversee platform operations, approve promotions, and award recognition badges, while artisans manage product listings, participate in community events, and streamline orders. Customers benefit from a seamless browsing and purchasing experience. Key methods include algorithmic optimization for search and recommendation systems, enabling personalized user interactions. Experiments with datasets of handcrafted items and customer preferences demonstrate the model's efficacy, showcasing increased visibility and sales for artisans. This platform not only promotes the growth of local artisans but also encourages cultural preservation and global accessibility to unique, handcrafted products.