IMPACT OF DIGITAL TECHNOLOGY ON ENTREPRENEURSHIP (KEY IJP************868)

• Ms.swetha, Mr.rohan Prakash

Abstract

Digital technology has become a key driver of entrepreneurship, transforming business operations, enhancing market reach, and fostering innovation. This research explores the impact of digital infrastructure, government policies, and market demand on entrepreneurship, along with organizational factors like digital literacy and innovation culture. Additionally, it examines the role of emerging technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), and Blockchain in business growth and efficiency. The findings highlight both the opportunities and challenges faced by entrepreneurs in adopting digital solutions. While digital transformation enhances business competitiveness, barriers such as inadequate infrastructure and regulatory constraints persist. This study provides insights into how businesses can leverage digital technology for sustainable growth in a rapidly evolving economic landscape.