Motivation Theory With Women Entrepreneur Achievements (KEY IJP************159)

• Ms. Dharshini Priya K, Mr. Daniel

Abstract

Women entrepreneurship is a growing sector that significantly contributes to economic development and innovation. However, women entrepreneurs face unique challenges influenced by intrinsic and extrinsic motivational factors. This study explores the role of self-efficacy, achievement motivation, and self-actualization as intrinsic motivators, along with sociocultural influences, economic support, and risk resilience as extrinsic factors. The findings suggest that while women entrepreneurs are highly driven by personal fulfillment and business achievements, societal and policy-related barriers continue to impact their entrepreneurial journeys. By understanding these motivational dynamics, stakeholders can develop targeted interventions to foster an enabling environment for women entrepreneurs to thrive.