Impact Of Social Media Influencers On Entrepreneurship Among Youngsters (KEY IJP************921)

• Mr.shanmuganathan M, Mr.shanmuganathan M

Abstract

This study explores the impact of social media influencers on entrepreneurial intentionsamong young individuals, focusing on the role of various factors such as demographics, social media platforms, and psychological influences. The research aims to understand how social media influencers shape entrepreneurial attitudes, behaviors, and decision-making processes. A survey of 50 respondents was conducted to examine the relationship between social media influence and entrepreneurship, with data analyzed using descriptive statistics. The findings reveal that social media influencers, especially those on platforms like Instagram, YouTube, and TikTok, have a significant impact on young peoples entrepreneurial aspirations, self-efficacy, and risk-taking behavior. The study concludes that social media influencers play an essential role in motivating young individuals to pursue entrepreneurship by providing relatable content, real-life experiences, and actionable business advice.