Challenges and Opportunities of Women Entrepreneurs (KEY IJP************516)

• Mr.jacky Solomom, Ms.rosima

Abstract

This study investigates the challenges and opportunities faced by women entrepreneurs, focusing on financial, social, and technological factors that influence their entrepreneurial journey. Data was collected from 50 women entrepreneurs, covering aspects such as access to financial resources, digital tools, societal expectations, and the impact of cultural norms. The findings reveal that financial barriers, such as limited access to funding, remain a major obstacle, while societal and cultural pressures also affect women's ability to scale their businesses. On the positive side, women entrepreneurs are increasingly leveraging e-commerce platforms and digital technologies to grow their businesses, although gaps in digital literacy and internet access remain prevalent. The study highlights the need for targeted support in the form of financial incentives, mentorship programs, and technological training to empower women and foster a more inclusive entrepreneurial ecosystem. The results indicate that while significant progress has been made, there is still much to be done to ensure equal opportunities for women in entrepreneurship globally.