A Study On The Psychological Behaviour Of Entrepreneurs (KEY IJP************716)

• Mr. Sethupathy. Sl, Mr. Joshua Daniel. K

Abstract

Entrepreneurship is a complex and dynamic process influenced by a combination of economic, financial, and emotional factors. Entrepreneurs must navigate industry trends, financial constraints, and psychological challenges to achieve long-term success. This study aims to explore the psychological behaviour of entrepreneurs, focusing on how economic factors such as market demand and competition, financial aspects like capital access and revenue management, and emotional factors including fear of failure and passion contribute to their decision-making and overall business performance. The findings highlight the importance of resilience, adaptability, and financial literacy in sustaining entrepreneurial ventures. This research offers valuable insights into the psychological traits and behaviours necessary for business success and informs strategies to improve entrepreneurial development.