Indias Tea Industry at Crossroads of Sustainability: A Study of Export Competitiveness of Indian Tea with Major Tea Exporting Countries (KEY IJP************032)

• Mr. Kumar Avinash

Abstract

The Indian tea industry plays a crucial role in the country's economy, being the second-largest employment provider within the organized sector. However, the industry has faced numerous challenges over the years, ranging from local issues to global influences. Since 2004, India has struggled to regain its position as the largest producer and exporter of tea. This study examines the competitiveness of India's tea export sector in comparison to major global tea exporters, utilizing the concept of revealed comparative advantage (RCA) over the period from 1991 to 2020. The findings suggest that while India has experienced a decline in its global position, the tea industry possesses significant potential for growth. With strategic improvements in production, export processes, and global competitiveness, India could reclaim its status as the leading producer and exporter of tea worldwide.