to study the barriers and the challenges of international market. a specific study of company TESLA (KEY IJP************542)

• Madhavi Keshri

Abstract

Introducing a product or service to international markets involves navigating numerous complexities, from cultural disparities and regulatory hurdles to logistical challenges, competitive landscapes, financial considerations, and more. Thorough cultural research is essential to understand local norms and consumer behaviours, while compliance with diverse regulatory frameworks is critical to avoid legal issues. Logistical complexities such as infrastructure limitations and supply chain inefficiencies must be addressed proactively, and understanding competitive dynamics is vital for developing successful market entry strategies. Financial planning and risk management are also crucial, alongside localized marketing efforts and a focus on long-term sustainability. By addressing these aspects comprehensively, businesses can enhance their chances of effectively penetrating international markets and achieving sustainable growth