A Study On Role Of Product Development In Gaining Of Market Share In Zealous Service At Salem (KEY IJP************769)

• Karthi K, Mr. R. Mohanasundaram

Abstract

There is an ongoing change on customers needs on selecting customers needs, which may influence requirements on designing products and services as well as export sale and companys market shares in domestic and international market. In the present study, through descriptive approach with qualitative method and case study, we investigate important key factors influencing on new product development and products successive factors at overseas nutritional market. In addition by presenting a new model in accordance with the present condition of the organization we explore the closest product development model and affective factors influencing them. The study investigates 36 factors and extracts six important ones, which influence product development including intelligent information, process research and development, strategy introduced, participation strategy, market survey and differentiation strategy.