A Study on Farmers Satisfaction Towards Farm Advisory Services with respect to Grow Your Farms (KEY IJP************762)

• Kannan S,Dr. P. Shanmugha Priya

Abstract

This study examines farmers satisfaction with Grow Your Farms advisory services, focusing on service accessibility, relevance, timeliness, and overall impact on farming practices. As agricultural challenges grow, these advisory services are essential for empowering farmers with knowledge in crop management, pest control, and resource optimization. The research involved 100 farmers, using convenience sampling and statistical tools like ANOVA and Chi-square tests to analyse factors influencing satisfaction. Findings reveal that while farmers generally appreciate the services, particularly in crop management, they seek more tailored advice, frequent on-site support, and improved communication. The study suggests personalized guidance, increased digital outreach, and a focus on financial advisory services as potential areas of improvement. By enhancing these aspects, Grow Your Farms can better support sustainable farming practices and strengthen its role as a trusted resource for farmers.