SUSTAINABLE PRACTICES IN MODERN BUSINESS : BENEFITS AND CHALLENGES (KEY IJP************435)

• Jai Munot

Abstract

The present article discusses about the benefits and challenges of implementing sustainable practices in modern business. Sustainability has emerged as a major concern for many businesses in recent years.The majority of businesses now use sustainable business practices in an effort to minimize their adverse effects on the economy, society, and environment while optimizing their beneficial effects. Long-term profitability is important to them, as is supporting sustainable development.