A STUDY ON MAGAZINE BRANDING AND IDENTITY: STRATEGIES FOR MARKET LEADERSHIP (KEY IJP************530)

• Hirva Suba,Prof. Anand Singh Rajawat

Abstract

In the rapidly evolving world of media and publishing, the role of magazine branding and identity has become increasingly significant. Branding is not merely about creating an attractive cover or a memorable logo; it is about crafting a comprehensive identity that resonates with readers, differentiates the publication in a crowded marketplace, and fosters long-term loyalty. As the publishing industry faces challenges from digital disruption and changing consumer preferences, effective branding strategies are more crucial than ever for sustaining a magazine's relevance and success.This research paper explores the key strategies employed by successful publications to establish and maintain a distinct presence in the competitive magazine market. By examining case studies of leading magazines and analysing their branding approaches, we aim to identify best practices and innovative techniques that contribute to building strong magazine brands in the digital age.Keywords: Magazine branding, Unique Selling Proposition, Digital transformation, Audience engagement, Content strategy