Tata Motors Marketing Strategy (KEY IJP************983)

• Harsh Bhati

Abstract

The automotive industry is a highly dynamic and influential sector of the global economy, shaped by a combination of rapidly advancing technology, changing customer preferences, and shifting market dynamics. Tata Motors stands out among the major participants in this market thanks to its wide range of products, cutting-edge technologies, and calculated moves meant to boost growth and preserve competitiveness. Therefore, it is crucial to comprehend Tata Motorsstrategy in order to fully grasp the broader trends and issues that face the automotive industry. This research paper's goal is to examine the tactics used by Tata Motors by offering observations based on an extensive poll that was carried out among industry participants. Through an analysis of the several aspects of Tata Motorsstrategiesfrom marketing and operational effectiveness to product development and innovationthis study seeks to shed light on the elements that contribute to the company's resilience and success in the face of intense competition.