Exploring the Role of Artificial Intelligence in Driving Sustainable Growth for Startups: An Econometric Analysis (KEY IJP************173)

• Guru Daaman Shrivastava,Mohit Agrawal,Santosh Sahu

Abstract

The integration of Artificial Intelligence (AI) into marketing strategies is transforming how startups achieve growth and sustainability. This research explores the impact of AI on optimizing marketing strategies and growth models, using econometric analysis to measure its effectiveness. By leveraging AI technologies such as machine learning, natural language processing, and predictive analytics, startups can enhance personalization, improve customer engagement, and maximize marketing ROI. This study examines the role of AI in targeting and decision-making, particularly for resource-constrained startups. Data was collected from 50 startups employing AI-driven marketing solutions and analyzed using regression models and comparative analysis. The findings reveal that startups using AI experienced higher customer retention and revenue growth than non-AI adopters. This paper provides actionable insights for startups on leveraging AI in marketing, emphasizing its critical role in achieving competitive advantage and long-term success.