AN IMPACT OF CASH FLOW ON BUSINESS SUSTAINABILITY WITH SPECIAL REFERENCE TO KSM POLY PLASTIC PVT LTD, HYDERABAD. (KEY IJP************623)

• G. Lavanya,Dr. S. Narender

Abstract

This paper examines the limitations of cash flow impact on business sustainability with a specific focus on KSM Poly Plastic PvtLtd. While cash flow is integral to operational health and long-term viability, several factors constrain its effectiveness in ensuring sustainability. Market volatility, dependence on key customers, and inefficiencies in receivables management are critical external and internal challenges. Additionally, the necessity for capital expenditure, economic conditions, regulatory compliance, and supply chain disruptions further complicate cash flow management. Furthermore, limited access to financing and operational inefficiencies exacerbates these challenges. Understanding these limitations is crucial for KSM Poly Plastic Pvt Ltd to develop robust strategies, mitigate risks, and sustain long-term growth through effective cash flow management.Keywords: Business Sustainability, Receivable Management, Market Volatility and Financial Activities.