Comparative study of marketing strategies of Hyundai andMarutiSuzuki (KEY IJP************363)

• Fardeen Siddiqui

Abstract

The purpose of this research paper is to compare and contrast the marketing approaches taken by Hyundai and Maruti Suzuki, two of the top automakers in the Indian market. The article looks at a number of factors, including customer involvement, branding and promotional activities, in order to determine the parallels and discrepancies between their methods. By utilizing a blend of qualitative and quantitative research techniques, such as questionnaires, and data analysis, this investigation offers significant understanding into the efficacy of marketing tactics within the cutthroat automotive sector.Keywords: marketing strategies, Hyundai, Maruti Suzuki, comparative analysis, automotive industry.