A STUDY ON CUSTOMER SATISFACTION WITH REFERENCE TO XIAOMI MOBILE, HYDERABAD (KEY IJP************883)

• Duvvala. Pragathi, Dr.m.nagabhaskar

Abstract

This study explores the customer satisfaction for Xiaomi mobile in Hyderabad marketing, aiming to understand customer experiences and identify areas for enhancement. Through a comprehensive survey and data analysis, we assessed key factors contributing to customer satisfaction, including product quality, customer service, pricing, store convenience, and after-sales support. Findings indicate high satisfaction rates overall, particularly in customer service and competitive pricing. However, challenges such as waiting times, product availability, and online shopping experience were identified. Recommendations for improvement include enhanced staff training, better inventory management, effective queue systems, and strengthening the online platform. This study underscores the importance of continuous improvement in customer satisfaction to maintain competitive edge in Hyderabad.