Authentify Focuses on Identifying and Removing Fake Product Reviews (KEY IJP************646)

• Dr.k.dhivya,Selvaganesh.j

Abstract

The proliferation of fake product reviews poses a significant threat to the credibility of e-commerce platforms. This paper introduces Authenticate, an innovative web application designed to identify and remove fake product reviews effectively. Leveraging automation techniques, Authenticate analyzes patterns, user behavior, and review inconsistencies to detect fraudulent activities with high accuracy. The application is built using PHP for robust server-side scripting, while MySQL ensures efficient database management and secure data handling. Key features include real-time review monitoring, advanced data analytics, and strong database security protocols to protect sensitive information. Authenticate not only enhances the authenticity of online reviews but also fosters trust among consumers and businesses in the competitive e-commerce landscape.