A COMPARATIVE STUDY BETWEEN FACEBOOK AND INSTAGRAM AS THE PRIMARY MARKETING PLATFORM FOR BUSINESS (KEY IJP************629)

• Dr.a.govindarajan,Mr.mohamed Yasin

Abstract

Social media has completely changed the way we interact and communicate with one another. It has also emerged as a vital platform for businesses to connect with and engage with their target markets. The use of social media platforms to advertise goods, services, or brands and develop a following of devoted customers is known as social media marketing. It includes producing and disseminating content, interacting with people, and putting strategies into practice in order to meet marketing objective. A comparative study was conducted between Facebook and Instagram users as it can be the primary marketing platform for business. A sample survey was conducted in city of Chennai with a population of 101 having more than 76% of sample with an age between 18 to 24. The study concluded that The overwhelming preference for Instagram over Facebook, as evidenced by the social media platform preferences, indicates a strong inclination towards visual-centric content and multimedia sharing.