Psychological Impact of Social Media: An Analytical Study (KEY IJP************840)

• Dr. Sk Pandey

Abstract

Social media has become a ubiquitous part of modern life, influencing the psychological well-being of its users. This study aims to analyze the psychological impact of social media, focusing on both its positive and negative effects. A mixed-methods approach, including surveys, interviews, and data analytics, was employed to gather comprehensive insights from a diverse demographic. The literature review highlights social connectivity, emotional support, and self-expression as key positive impacts, while anxiety, depression, cyberbullying, and addiction are identified as significant negative impacts. Data analysis reveals correlations between social media usage patterns and psychological outcomes, and explores the influence of demographic factors such as age, gender, and socio-economic status. The study also proposes strategies for mitigating negative effects and enhancing positive impacts. The findings provide practical advice for users, developers, and policymakers to foster a healthier digital environment.