CUSTOMERS ATTITUDE TOWARDS DIGITAL PAYMENT SYSTEM WITH SPECIAL REFERENCE TO TRIVANDRUM DISTRICT IN KERALA (KEY IJP************261)

• Dr. Pradeesh S

Abstract

AbstractDigital payment has created buzz especially after demonetization it has achieved increasing significance in recent years. The govt and private sector both are releasing its growing importance and making full utilization of the opportunity. The emergence new technology and need for a global business need the digital payment more popular. India is moving forward along the path of the most significant digital revolution and in the coming years. The digital payment system will be an important milestone in a cashless economy. A digital payment system is an electronic environment that allows consumers to make electronic commerce transaction its for their purchase, financial transactions, making bill payments like mobile bill, landline service etc. There are number of facilitators which are leading to the growth of digital payment and transition from cash economy to less cash economy. These facilitators include penetration of internet connectivity on smart phones, non-banking financial institution facilitating digital payment, one touch payment, rise of financial technology sector and push by government either by giving incentives or tax breaks. These all factors are creating positive atmosphere for growth of digital payment in India.Key words: Digital payment, Point of Sale, Mobile Banking, Wallet