Understanding the impact of Performance marketing on Virtual branding (KEY IJP************553)

• Dr Ashamayee Mishra,Ms Sujata Rath,Mr Divham Tripathy

Abstract

For several reasons, digital marketing is now essential for the expansion of modern enterprises. Digital marketing has numerous benefits beyond the obvious fact that most individuals use social networking sites for two to two and a half hours per day. Digital marketing is scalable, less expensive, offers a better return on investment, and lets you monitor your progress. In addition, it enables you to understand your target market and develop content marketing strategies that are specifically customized to your clientstastes. Targeted advertising and email marketing are traditional methods of using this type of digital marketing to inform customers about goods and services that resemble those they already purchased.