STUDY ON THE ANALYSIS OF CSR STRATEGIES AND IMPLEMENTATION (KEY IJP************241)

• Dhristi Chhajed

Abstract

Business activities have both positive and negative impacts on both society and the environment. The goal should be to reduce negative impacts and increase positive ones. Society has higher expectations for businesses to be socially, environmentally, and legally responsible, and many companies have responded with Corporate Social Responsibility (CSR) activities. However, businesses need to know where to focus their efforts and how to become better while avoiding criticism. In a previous project, a framework was developed that incorporates CSR concepts and helps businesses make more strategic decisions that benefit both the company and society. This research analyzes the CSR activities of the TATA Group using this framework. In a new project, different companies in the USA and India are studied to understand their CSR strategies, implementation procedures, and effectiveness. The project includes a survey conducted in India